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空調逆勢增長美菱白電戰略再迎破局良機

2016-08-10 06:01:00  閱讀()

　　【中國制冷網】2014年下半年以來，國內空調行業進入行業格局與產品結構的調整期，多年高速增長的勢頭不復存在，行業陷入價格戰的惡性競爭泥潭。另一方面，隨著互聯網+、電子商務方興未艾，消費者年輕化，線上產品價格的透明化與低廉化，傳統渠道受到來自新興消費市場的強烈沖擊。 　　在大浪淘沙、競爭日趨激烈的2016年，傳統...

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